Hotel Quick View
Phased redesign to improve usability of the Hotel Quick View step of Marriott’s primary hotel booking flow.
1. Pain Points Identified by Leadership
The separate page interrupted the flow and distracted from search results, photo gallery interaction patterns were clunky, and there was too much content not organized in an intuitive way to be quickly scannable.
2. Phased Design Approach
I sketched out a design approach to address all pain points over a phased release timeline, and expand into a further refined V2.
3. Usability Testing
I led multiple rounds of qualitative user testing by creating test plans, executing testing via usertesting.com, and analyzing feedback to validate designs and identify gaps. Methods included click tracking, surveying, and card sorting,
