Category Search
The Ask
Surface product categories
tied directly to search in the mobile web experience.
Business Objectives
Position Marriott as the first place people go when they think of travel – not just the go to option for hotel rooms.
Low Intent Customers
Browse + Discover
Unlock inspiration
Encourage cross category shopping
Encourage cross category shopping
High Intent Customers
Focused Search + Discovery
Dynamic search experience
Relevant cross category shopping
Relevant cross category shopping
Categorizing the Categories
Competitor Case Grid
Wireframes → UI Variations
Three Options
Traditional Tabs
Top Sheet
Takeover
Users preferred Option A: Traditional Tabs in user testing.
This is the version we recommended for mobile Category Search.
This is the version we recommended for mobile Category Search.
