The Client
This internally-driven product came from the culmination of ideas of 10Pearls employees, spear-headed by CEO & entrepreneur Imran Aftab, at the beginning of the COVID-19 pandemic in April of 2020.
The Product
Beehive is a mobile app connecting friends, family, or coworkers to build a supportive community in which individuals can share what they need or are willing to offer up.
The Process
1. User Flows
After an initial kick-off meeting to ideate, this ux-driven project began with my creation of user flows to lay out an ideal path of both an initial and a returning user through the application.
2. High-Fidelity Wireframes
I created wireframes to illustrate the main features and functionality within a user’s feed, group management, creating a new post, and notifications.
3. Custom Branding
Branding for the Beehive app included logo concepting & design, and color & font selection. I wanted to emphasize the app’s focus on unification within communities through a calming yet strong and supportive feel.
4. User Testing
I conducted a small user testing session on an early release of the app to identify any weaknesses or hurdles in the experience, to be able to resolve problems prior to a full release. Below is a synthesis of those results.
5. Native App Design
This iOS and android native app allows for users to connect with and support one another during the challenging times introduced by COVID-19.
